SM Cricket UK, a trusted supplier of premium cricket gear, has established a strong presence in the industry. This analysis focuses on evaluating the company’s website design and SEO traffic potential. It will assess the current user experience, design effectiveness, and highlight opportunities for improving online visibility to drive further growth and engagement.
About SM Cricket
SM Cricket UK is the official and exclusive supplier of SM Cricket equipment in the UK. With a reputation for quality, flexibility, and efficiency, the company has grown rapidly since its establishment. Partnered with SM Cricket, an internationally renowned manufacturer, SM Cricket UK offers top-tier bats and protective gear crafted from premium materials and subjected to strict quality controls. Based in Market Deeping, near Peterborough, the company serves customers across the UK. SM Cricket UK is proud to sponsor top cricket talent, including England Women’s captain Heather Knight, who helped develop the HK range.
Website Homepage Analysis
The analysis of SM Cricket UK’s homepage was conducted using a scoring system based on specific criteria, such as usability, accessibility, and clarity. Each aspect of the homepage was evaluated and points were allocated accordingly, with a total possible score of 130. The results provided insight into the homepage’s strengths and areas for improvement, highlighting how effectively the website serves users and achieves its goals.
What the Homepage Does Well
- Contact information is easily accessible through the ‘Contact Us’ page.
- The navigation bar is well-organized, with clear links to key pages and categories.
- Social media links are clearly displayed.
- The homepage features a strong call-to-action.
- The site creates a positive first impression and its purpose is immediately clear.
- Policy changes are clearly announced.
- The homepage is distinct and not easily confused with other pages.
What the Homepage Needs to Improve
- The hero section video starts automatically, which may distract some users.
- The search input box only allows product searches, limiting functionality for site-wide searches.
- Pop-up navigation for ‘products’ is overly formatted and can be mistaken for ads.
- No clear link to the ‘About Us’ page in the menu or footer, only found in the body content.
The analysis of SM Cricket UK’s homepage revealed a total of 106 points out of a possible 130, resulting in a score of 82%. The homepage performs well in several key areas, such as having accessible contact information, a well-organized navigation bar, clear social media links, and a strong call-to-action. However, there are areas for improvement, including the automatic playing of the hero section video, limited search functionality, overly formatted pop-up navigation, and the absence of a clear link to the ‘About Us’ page in the menu or footer.
Search Engine Organic Traffic Potential
To analyze the search traffic potential for SM Cricket UK, I selected 20 random keywords related to the business. All these keywords have commercial or buying intent. These keywords have a moderate search volume (10-500 monthly searches in the UK) and are categorized as “easy” to rank. By evaluating the current rankings for these keywords, below is what I’ve found:
Room of improvements:
The findings reveal that the website does not rank well for the majority of these keywords. For example, popular search terms like “cricket ball shop,” “coloured cricket helmets,” and “adidas cricket helmet” have no ranking (indicated by ‘-‘). Even for terms where the site is ranked, such as “cricket bats” (32) and “cheap cricket bats” (48), there is significant room for improvement to boost visibility and drive more organic traffic.
Bottom line
SM Cricket UK’s homepage performs well in several key areas, but improvements in some major areas can enhance user experience and conversion. Additionally, the SEO analysis highlights untapped potential, with many relevant keywords showing low or no rankings. Addressing these issues can significantly improve the website’s traffic and engagement.
