With over 55 million active social media users in Bangladesh, the country is witnessing a digital revolution. From connecting with loved ones to following the latest trends, social media plays a huge role in everyday life. Let’s explore the most popular platforms driving this online engagement.
Social Media Market Share in Bangladesh
Mobile device
In 2024, Facebook continues to dominate Bangladesh’s social media landscape, holding a staggering 93.79% market share on mobile devices. This shows its widespread influence in connecting people and serving as a platform for content sharing and social interaction. YouTube follows with 3.18%, catering to the growing demand for video content among Bangladeshi users.
Source– Statcounter
Instagram, with 1.15% market share, is gradually gaining popularity, especially among younger audiences. Twitter, reddit, and LinkedIn hold smaller portions of the market at 0.98%, 0.30%, and 0.30% respectively, serving niche communities with specific interests and professional networking.
Desktop
In 2024, YouTube leads the social media landscape on desktop devices in Bangladesh, holding a significant 45.63% market share. This highlights the preference for video content among desktop users. Facebook follows with 18.98%, maintaining its position as a popular platform for social networking and content sharing.
Twitter ranks third with a 10.63% share, while Pinterest captures 7.72%, attracting users interested in visual discovery and inspiration. LinkedIn and reddit hold smaller shares at 6.14% and 5.41%, respectively, serving professionals and niche communities looking for networking opportunities and discussion forums.
All Devices
In 2024, Facebook continues its dominance considering all devices in Bangladesh, capturing a massive 90.01% market share. Its wide usage underscores its role as the go-to platform for social interaction and content sharing. YouTube ranks second with 5.22%, catering to the growing demand for video content on both mobile and desktop.
Twitter holds 1.61% of the market, while Instagram follows closely with 1.35%, gaining traction among younger audiences. Pinterest and LinkedIn account for smaller shares, with 0.64% and 0.58%, respectively, attracting users for visual inspiration and professional networking.
How These Market Share Data Affect The Decision Of A Digital Marketer?
The dominance of Facebook with 90.01% market share across all devices in Bangladesh makes it an essential platform for any digital marketing strategy. Marketers should prioritize Facebook for social media campaigns, knowing it offers maximum reach and engagement. With features like Facebook Ads, businesses can target specific demographics and interests, making it a highly effective tool for customer acquisition and brand awareness. For instance, a fashion retailer could run targeted Facebook ad campaigns to reach a broad audience with tailored offers.
YouTube, holding 5.22% market share, is the second most important platform, especially for video content. Marketers focusing on video marketing or brand storytelling should invest in YouTube ads or influencer partnerships to engage users effectively. Niche platforms like Twitter and LinkedIn, with smaller market shares, can be useful for targeted campaigns, such as engaging thought leaders or running B2B marketing. For example, a tech company might use LinkedIn for professional networking and lead generation.
