Welcome to another case study. In this content, I’m going to analyze Gearaholic, Singapore’s premier online outdoor gear store. The brand is dedicated to providing high-quality, affordable equipment for adventurers. This analysis will evaluates the company’s website design and SEO traffic potential. I will focus on user experience, design effectiveness, and SEO strategy. It will highlight key opportunities to improve online visibility and enhance performance for greater growth.
About Gearaholic
Before I start, let’s know a little bit about the company first.
Gearaholic, based in Singapore, is a premium online store for outdoor adventure gear. Driven by a passion for the outdoors, the company carefully handpicks and rigorously tests every product for quality, durability, and usability. Gearaholic aims to provide outdoor enthusiasts with the best-value equipment, combining affordability with premium quality.
With a strong commitment to excellent customer service, the company ensures a seamless shopping experience. Gearaholic also fosters a supportive community of adventurers, encouraging interaction and knowledge-sharing among outdoor enthusiasts across Asia.
Analyzing the Homepage of Gearaholic
We’re going to analyse the homepage of website for now as we have a limited scope. Below is the data what we’ve found after thoroughly auditing the homepage.
What the Site is Doing Good
Gearaholic’s homepage excels in multiple areas. The company’s location and contact information are easily accessible, ensuring clear communication with potential customers. Navigation is straightforward, with clear links to key pages and categories, making it user-friendly. Social media links are prominently displayed, allowing for further engagement.
The homepage delivers a positive first impression, with relevant and meaningful images and videos that complement the content. Videos and audio do not autoplay, improving user experience. Additionally, any major site changes, such as delivery policies, are clearly announced, and the navigation is well-formatted, avoiding confusion with advertisements.
What the Site is Not Doing Good
The site falls short in conveying its purpose clearly. While the design and structure are solid, the homepage lacks sufficient content, particularly in the hero section, which should immediately communicate the site’s purpose. Visitors might not fully grasp the nature of the business without more contextual information.
Although the call-to-action is present, it could be stronger to drive better user engagement. While the homepage contains a search input box, more content clarity would help visitors better understand the company’s offerings. Despite these minor issues, improvements in content and call-to-action strength could make the site more effective.
Summary
Gearaholic’s homepage performs well overall, but enhancing content clarity and strengthening the call-to-action can significantly improve user engagement and communication. These changes will help better convey the brand’s purpose and drive business success.
SEO Audit and Missing Opportunities
We’re analysing a few random keywords that are already showing up on google for this webpages. However, this is not a full scale SEO audit due to our limited scope for now.
Below is the list of keywords we analysed and our findings:
Let’s discuss this in three different categories – green, yellow and red as we see in the table.
Category 1 – Current Ranking Position 1-3
These keywords are already in top positions, indicating strong visibility. While they are performing well, it is essential to maintain and reinforce their rankings to sustain traffic and conversions.
- womens terra ridge pants
- large wash bag lowe alpine
- montane atomic pants
- montane terra ridge pants womens
- montane terra ridge pants
- montane dyno stretch shorts
- lowe alpine lightflite
- montane terra ridge pants usa
- alpine lowe backpack
- lowe alpine wash bag
- lowe backpack
These keywords are already ranked 1-3, which is excellent for search engine visibility. Continuing to monitor performance and optimize landing pages for better user experience can help maintain these strong positions and increase conversions.
Category 2 – Ranking Position 4-9
These keywords are on the verge of entering the top three positions, offering substantial traffic potential. Optimizing content and focusing on targeted SEO strategies can push these rankings higher.
- lowe alpine travel backpack
- lowe alpine backpacks
- montane primino
- overboard 20l backpack
- overboard backpack 20l
These keywords hold strong traffic potential, as they rank between 4-9. With further SEO improvements such as internal linking, updated product pages, and competitive keyword targeting, these keywords can easily break into the top three positions and deliver significant traffic gains.
Category 3 – Ranking Position 10-100+
These keywords are currently underperforming, but they present opportunities for improvement. With focused efforts, they can be moved up the rankings and drive additional traffic to the website.
- drinking 1 litre of water a day
- how to wash lowe alpine backpack
- lowe alpine hiking backpack
- is 1l of water a day enough
- montane primino 140
- is 1.5 litres of water a day enough
- nalgene replacement cap
- montane transition 60
These keywords are currently ranking low, which shows missed opportunities for traffic. Implementing a comprehensive SEO strategy, including keyword optimization, content updates, and backlink building, could push these keywords higher and unlock their full potential in attracting more visitors to the site.
My Strong Recommendations for SEO
Analyzing a few pages of it and the ranking position, it’s clear that this brand is not actively doing SEO for the website. They’re missing something big. Majority of the commercial keywords for this brand will be easy to rank. I think the brand must focus on SEO, specially if the on-page is corrected, they will see a huge jump in website traffic.
