Trophy-World Malaysia, a leading trophy supplier with over 20 years of experience, has established a strong presence in the industry. This content is an analysis on the company’s website design, UX/UI, and SEO traffic potential. It will assess the current user experience, and design effectiveness, and uncover opportunities to improve visibility and performance online.
About The Trophy World
Trophy-World Malaysia has been a trusted trophy supplier for over 20 years, offering a wide range of trophies, medals, plaques, and awards. Known for its expertise in customization, the company prides itself on delivering high-quality products tailored to client specifications. With a commitment to creative design and excellent customer service, Trophy-World Malaysia ensures fast and reliable service at competitive prices.
Their team sources premium raw materials from Hong Kong, Guangzhou, and India, ensuring top-notch quality for both standard and personalized products. Available 24/7, they are the go-to choice for all your trophy needs.
UX/UI Analysis of the Homepage (Missing Conversion Opportunities)
Below is what we’ve found after analyzing the UX/UI of the homepage:
What the Site is Doing Good
Below are areas where the homepage of the website is doing good:
- The website has a clear navigation bar, making it easy for visitors to access key pages and categories.
- Links to social media, although limited, include Facebook, allowing some level of engagement.
- A search input box is available, which is beneficial for users navigating through a site with multiple pages.
- The homepage is distinctly recognizable, and links to important pages like ‘About Us’ are clearly provided.
- Videos and audio do not play automatically, which is a positive feature for user experience.
- Additionally, the navigation areas are designed in a way that they are not mistaken for
What the Site is Not Doing Good
Below are a few points on the Homepage that need to be improved:
- The site lacks important contact information and a company location, which may affect credibility and accessibility for visitors.
- There is no clear call-to-action on the homepage, leaving users uncertain about what steps to take next.
- The purpose of the site is not immediately clear, as the headline (H1) is not prominently placed.
- Additionally, some images are of poor quality, which could negatively impact the site’s visual appeal.
- The absence of a policy page for major announcements or changes is also a drawback, reducing transparency for visitors regarding updates or important information.
SEO Analysis ( Missing Web Traffic Potential)
We have analyzed 24 random keywords commercial intent keywords for the business and below is what we’ve got:
For many keywords, Trophy World is ranked low. Only the green marked raws show good positions for the website.
Below is the summary of the traffic potential analysis:
Very High Traffic Potential
These keywords have a search volume of 100-500, a very high ranking chance, and a current position above 3. They represent opportunities for significant traffic growth.
- trophies for sports events
- logo engraving on trophies
- trophy delivery services
High Traffic Potential
These keywords have a search volume of 10-100, a very high or high ranking chance, and a current position above 3. They have good traffic potential but are slightly more competitive than the very high traffic potential group.
- trophy manufacturer in malaysia
- personalized trophy options
- buy trophies in malaysia
- custom trophy supplier malaysia
- budget trophies malaysia
- award trophy maker kuala lumpur
- engraved plaques manufacturer Malaysia
- d one crystal manufacturer
Conclusion
Improving contact visibility, adding a clear call-to-action, enhancing image quality, and providing policy updates would significantly boost user experience and trust. These adjustments have great potential to enhance the site’s effectiveness, driving engagement and improving overall performance.
The business website has significant opportunities for traffic growth, especially in the very high and high potential categories. With targeted SEO efforts, these keywords can drive increased visibility and traffic, offering a clear path for strategic improvements and growth.
